The best sellers use story-triggering
Leadership, Change + Strategy · The best sellers use story-triggering
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Last week I was working with a client in Sydney, preparing a senior leader to present a new strategy to their people using a strategy story.
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We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for ...
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You can also trigger the telling of a new story by doing something remarkable that others will remark on. I call this story-triggering.
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Story-listening may sound passive, but it does not involve people merely sitting back and listening to their company's stories in the same way that they ...
Choose how to tell your leadership story – inspired by Richard Addy, Co-Founder AKAS
The three essential elements of business storytelling are:
Staff members discuss these stories and their impacts, and the top ten stories ...
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This gives you enough flexibility to always identify the best quote for your message.
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Here's a story you can tell or trigger to convince your colleagues that it does. If you regularly read our blog, you will be familiar with story-triggering.
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Story-Triggering. When a leader ...
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Back in 2014, I was at the mighty MCG about to watch my beloved Tigers play a game of AFL football with my 15 year old son. I remember asking him where ...
Trigger Warning: This story contains a graphic portrayal of my mother's struggle with anorexia nervosa. If you are currently struggling, or are recovered, ...
The nine dice rolled across the table top and the students clustered to look at the outcome. Excited voices called out the images that landed face up on the ...
Over the last six months, we've been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, Gucci, ...
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I've had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it's ...
It could be a cute video of your pet, a brutal fight in a crowded high school hallway, or an auto-toned simple song about the best day of the week.
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